Digital Marketing
About our Digital marketing Services
First things first "Digital Marketing 101"
Digital Marketing is process of delivering and promoting products and services through digital channels to the end user or potential client. Digital channels such as social media, mobile applications, email marketing, web applications, search engines, websites presence, or any new digital channels. Any digital marketing strategy has to have a marketing funnel. A marketing funnel is a framework businesses used to turn strangers into customers who will become advocates. It is broken down into five phases, they are:
Digital Marketing is process of delivering and promoting products and services through digital channels to the end user or potential client. Digital channels such as social media, mobile applications, email marketing, web applications, search engines, websites presence, or any new digital channels. Any digital marketing strategy has to have a marketing funnel. A marketing funnel is a framework businesses used to turn strangers into customers who will become advocates. It is broken down into five phases, they are:
- Awareness
- Interest
- Desire
- Action
- Advocacy
- Interest
- Desire
- Action
- Advocacy
Different Solutions can be used at different phases of the funnel. Solutions include the following:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Re-marketing / Re-targeting
- Social Media Marketing (SMM)
- Pay-per-click (PPC)
- Affiliate Marketing
- Email Marketing
- Keyword Research
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Re-marketing / Re-targeting
- Social Media Marketing (SMM)
- Pay-per-click (PPC)
- Affiliate Marketing
- Email Marketing
- Keyword Research
Each of these solutions has tools that are used to execute them. Some of these tools are:
- Facebook Ads Manager (This includes Facebook and Instagram)
- LinkedIn Ads
- Twitter Ads
- Google Adwords
- Google Analytics
- Google Search Console
- Facebook Insights
- UberSuggest
- MailChimp
- SemRush
- SimilarWeb
- Facebook Ads Manager (This includes Facebook and Instagram)
- LinkedIn Ads
- Twitter Ads
- Google Adwords
- Google Analytics
- Google Search Console
- Facebook Insights
- UberSuggest
- MailChimp
- SemRush
- SimilarWeb
Each of these tools will produce reports that are used to determine performance. These reports will be comprised of different measured metrics, some of the measured metrics include:
- Traffic sources (Organic or Paid traffic, cost per lead)
- Reach (Includes indicators like Bounce-Rate)
- Engagement (Includes indicators like Click-Through-Rate)
- Average session duration
- Top performing web pages
- Conversion rate
- Traffic sources (Organic or Paid traffic, cost per lead)
- Reach (Includes indicators like Bounce-Rate)
- Engagement (Includes indicators like Click-Through-Rate)
- Average session duration
- Top performing web pages
- Conversion rate
Metrics measured depend on what you envision for your business and what data you need to get there.